Marketing Strategy
Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Are You a New Business ?
If you are a young company that is getting started, you need to determine how much budget and time you can put into your marketing.
Digital Foundation
- Create Google My Business
- Create Free Google My Business Website.
- Create accounts for Facebook, Instagram, Twitter, Pinterest, Youtube & Linkedin
- Get a Website – Add relevant keywords to site content, headings, image tags, and metadata.
Social Media
Connect With Your Internal & External Stakeholders Through Social Media Channels.
Are You an Established Business ?
Check Information in New Business Implemented If not you need to start from above. If you already implement follow below strategy to elevate your business next level.
If you are an established business, you need to determine what marketing goals are realistic for your business.
- Track existing and new marketing activities to determine what works
- One Unique Phone No for all Digital Marketing Channels.
- Review and update listings on Google My Business.
- Start a Blog.
- Ask customers to submit online reviews on Google & Facebook.
- Add Testimonials and case studies to your website.
- Create a promotional video for your homepage. upload to YouTube, promote across social media channels
- Run an email campaign for high value business lead generation.
- Use social media to express company culture.
- Reach out to with customers and followers daily, with engaging and informative posts, encourage them to use your hashtag and share your posts.
- Create free eBooks and guides and offer them in exchange for contact information.
- Focus on engaging existing customers and building a fan base.